ClickTracks is a web analytics software package produced by Lyris; it helps you track and understand the impact your email campaigns are having on leads, conversions and more. Using ClickTracks and EmailLabs together gives you much more powerful segmentation and reporting tools than if you use EmailLabs alone.
To give you an idea of the different kinds of segments you can create in ClickTracks (and then use in EmailLabs), here is the ClickTracks segment selection screen:
Learn more about ClickTracks' segmentation features
Harnessing the power of the EmailLabs/ClickTracks integration is a three-phase process:
1. Set up EmailLabs to work with ClickTracks.
2. Set up ClickTracks to work with EmailLabs.
3. Generate segments in ClickTracks based on activity from an EmailLabs mailing.
Next: Learn how to set up ClickTracks to work with EmailLabs.